CMSE11427 CMSE11690 SCQF Level 11 · Postgraduate

Web and Social Network Analytics

Also known as: Data Analytics for Web and Social Media

An introductory course laying the groundwork for understanding digital data analysis, web performance evaluation, and social media dynamics through hands-on Python programming.

Course Instructor

Dr Zexun Chen

Lecturer in Predictive Analytics

10 SCQF Credits 5 ECTS Credits Python Labs

Course Content

Topics Covered

Web Analytics Tracking Technologies HTML & URLs Web Crawling PageRank HITS Algorithm Markov Chains Graph Theory Network Centrality Small World Triadic Closure Community Detection Clustering Sentiment Analysis A-Priori Algorithm Collaborative Filtering Python GDPR Algorithmic Bias EU AI Act